Who is PayZen?

PayZen fights healthcare inequity by addressing affordability at the point of payment. PayZen uses Affordability Financing to create a more positive customer experience that gives patients 0% interest on long-term loan options to help them manage medical bills.


My Role

As the brand designer, I was responsible for taking a few brand assets and building out the PayZen brand. I worked closely with the marketing team to ensure that all visual communications and messaging aligned with our brand values, and that they effectively reach and engage with our target audience.

My role involved a wide range of skills, from creating our initial folder structure and templates, creating visual content for digital ads, website, and marketing collateral including trade show booth designs, rack cards, print ads, presentations, and marketing emails.

Responsibilities

Brand Guidelines

B2B Digital PDFs

Digital Ads

Website/Blog Graphics

Digital Ads

Email Newsletters

Event Materials


Brand Guidelines

PayZen Brand Guideline examples

Rack Card

Print Ad

Digital PDFs

Digital Ads

Blog Thumbnails

Email Newsletters

Examples of Graphics

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Karat | Visual Designer

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