Hyundai USA

Hyundai USA’s website is designed and managed by Innocean USA.

Since 2018, I’ve been working on the launch of the redesigned Hyundai website. I started this work helping to sell the new site design by creating motion graphics that showed the potential interactions of a new site in presentations to Hyundai Executives around the world. While Accenture was hired to do the redesign, our internal team was making updates to 1.0 to assist in the transition. I also worked on providing creative direction on assets to the Accenture team or, in some cases, created the asset. Once 2.0 was complete, we began flowing content into the new website design. 

My Role
I work with a copywriter, UX, and my creative director to answer client requests to create new pages, update existing pages, create new components, and customize content for HyundaiUSA.com. 

Internally, I increased efficiency and productively by developing a design system in Sketch for the Hyundai website. I tested and improved the system based on feedback from my team.

Responsibilities

User Interface
Iconography Design
Motion Graphics
Art Direction

CG Art Direction

Hyundai Kona is a subcompact crossover SUV with all-wheel drive. To highlight this unique feature, we created an animation that shows the benefit of all-wheel drive in winter, spring, summer, and fall. I worked closely with my Creative Director and in-house developer to create a proof of concept for our client and reference for the CG agency. We worked closely with the CG agency to create a realistic Kona driving through the elements!