120+ Experiences in one year.
FoxTales
FoxTales was an experiential marketing company focused on creating completely branded experiences. Every activation uses a fully integrated design built from the ground up. The result is uniquely branded content that encourages sharing.
Clients
We worked consistently with Microsoft, Disney, NFL, Nike, Facebook, Comedy Central, and Canon to name a few. We worked like a small agency, not just delivering a place for people to take pictures, but an entire branded experience from top to bottom that worked within every unique campaign activation.
My Role
My role was to work with the clients in developing the right solution to fit their activation. I would use existing and custom created assets to seamlessly integrate the photo booth into their campaign. Ultimately, I created backdrops, banners, UI/UX, and all other elements of the kiosk to guide the user experience from physical signage to the email they received with their content delivery.
Responsibilities
Campaign Designs
Internal Organization
Email Newsletters
Documentation
Pitch Decks
Website Updates
Icon Design
Case Studies
Iconography
We built out a visual system along with diagrams to show how each experience worked.
Content Examples
Some of my favorite content!
Monthly Newsletters
We designed a unique newsletter with gifs and content from the most notable events along with upcoming events.
Clients
Best Use of Video BizBash Event Style Awards
Featured a visionary company at Canon’s 2017 CES booth showcasing imaging innovation.
Like, Share, Elect Museum Exhibit at Newseum
Best Consumer Environment Event Marketer Experience Design & Technology Award
Best Mobile Experience Experience Design & Technology Awards
Best Use of Events for Content
Facebook live API launch partner
Awards & Recognition
One of only 5 launch partners
Invited by Microsoft to showcase our platform for major national news media to showcase innovations in fan engagement technology.
Excellence in Social Media Presidential Campaign 2016
Foxtales was filmed for a feature to showcase our innovations in experiential marketing and how we’re wielding Office 365.
Breakout Session on “Leveraging Visual Experiences as a Fan Engagement Tool” Invited by Tickets.com