Ross Initiative in Sports for Equality (RISE) uses sports to address racism, champion social justice, and unify the nation. RISE came to us wanting to increase their presence at events with stronger branding on-site and on shareable content. Their booth looked more like an official sign up station than an engaging brand experience. I redesigned the activation, refined the color palette, made important messaging bigger and bolder, and replaced their hand held signs with designed overlays. The result was a more engaging booth with bold brand elements that were later incorporated into their overall branding.

Responsibilities